Chernigivske
CONCEPTION | DESIGN
Challenge
Chernigivske is a cultural staple in Ukraine. It’s the country’s most-loved beer. So how could this lager send some of that love back to its people when they needed it the most?
Idea
Take the beer out of Ukraine and make it work hard for its people around the globe. We gave it a new purpose and identity: The beer with a Ukrainian heart. This included a complete can and package redesign. We also created a whole visual world to bring that purpose front and centre on social, print and OOH.
Results
We helped relaunch Chernigivske it in 14 countries around the globe, sending all profits to NGOs delivering much needed humanitarian relief in Ukraine. Chernigivske inspired other companies to help donating media spaces to help us tell its story, including stadiums during the Premier League and a takeover of the O2 arena.
14
COUNTRIES PRODUCING AND SELLING CHERNIGIVSKE
500
RETAILERS WORKING TO HAVE IT IN STOCK
6
WEEKS FROM IDEA TO LAUNCH
20M
CANS PRODUCED, AND COUNTING